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About Us

We believe...

Beauty is what you say it is.

It comes naturally to us all and we want to keep it that way.

We believe in low-effort, high-quality solutions.

We say no to complex regimens that unnecessarily eat up time.

We say yes to simple ingredients and easy rituals that nourish.

We are a womanists beauty brand.

We are here to give our Curlmixers exactly what they want.

We serve our community.

We are here to reclaim your beauty practice.

Our Mission

We deliver high-quality hair care products that meet the hair care needs of Black women. We aim to be the most trusted hair care partner of Black women in the world.

Our Belief

Beauty is what you say it is; there is no standard.

We are womanists.

Non-toxic ingredients, period.


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